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Research Methods for Business, 5E- Sekaran [Epub & Mobi] [St
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Author: Uma Sekaran, Roger Bougie
Paperback: 488 pages
Publisher: Wiley; 5 edition (February 3, 2010)
Language: English
ISBN-10: 0470744790
ISBN-13: 978-0470744796
Format: Retail Epub and mobi
Reader Required: 
Epub- Adobe Digital Editions, Calibre, MoonReader for Android
Mobi- Kindle App, Calibre, MoonReader for Android

NOTE: no PDF available. If you want the book to scroll like a PDF, use the mobi file in Kindle or either in Calibre
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.


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Research Methods for Business: A Skill Building Approach,5th Edition is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations.
Maintaining Uma Sekaran’s popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager.

The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revised. Additional real-life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods.

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